Walk into nearly any marketing meeting, and you’ll probably to hear a
reference to “influencers.”

Many marketers want to know: How can we get social media users with large,
engaged followings to tout our brand?

Influencer marketing has become the go-to method for getting some of
todays’ top social media users to rave about your organization (or at least
cast it in a positive light).

A recent TapInfluence study reported that the strategy works. On average,
influencer marketing yields 11 times greater return on investment than
traditional digital marketing methods.

A recent Twitter study backs that up: Forty percent of respondents in its
study said they’ve purchased an item online after seeing an “influencer”
use it on a social platform.

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Engaging with social media powerhouse users is not a one-size-fits-all
activity. To help brand managers, Digital Authority produced a series of
infographics around this topic to help marketers understand types of brand
“influencers”:

The company also provided a guide to understanding the types of influential
social media users your organization should target and work with:

Once you’ve figured out whom you should work with, make sure you choose the
right strategy to interact and partner with them. Follow this infographic
to do just that:

How have you worked with powerful social media users, PR Daily
readers?