reference to “influencers.”
Many marketers want to know: How can we get social media users with large,
engaged followings to tout our brand?
Influencer marketing has become the go-to method for getting some of
todays’ top social media users to rave about your organization (or at least
cast it in a positive light).
A recent TapInfluence study reported that the strategy works. On average,
influencer marketing yields 11 times greater return on investment than
traditional digital marketing methods.
A recent Twitter study backs that up: Forty percent of respondents in its
study said they’ve purchased an item online after seeing an “influencer”
use it on a social platform.
Engaging with social media powerhouse users is not a one-size-fits-all
activity. To help brand managers, Digital Authority produced a series of
infographics around this topic to help marketers understand types of brand
The company also provided a guide to understanding the types of influential
social media users your organization should target and work with:
Once you’ve figured out whom you should work with, make sure you choose the
right strategy to interact and partner with them. Follow this infographic
to do just that:
How have you worked with powerful social media users, PR Daily