Each year, the One Club organization awards the best advertising campaigns of the year in a ceremony called The One Show. This year, The One Show is picking up a category that reflects the increasingly digital nature of the medium it celebrates. For the first time, it will honor marketing campaigns centered around social media influencers, with creator Logan Paul and digital media entrepreneur Al Roker among the judges.
In its first year, The One Show’s influencer marketing block will consist of three categories: one for single channel campaigns, another for multi-channel projects, and a third for episodic work. The accepted applicants will be weighed a dozen judges; beyond Paul (who has starred in branded projects like the Dunkin Donuts campaign pictured above) and Roker, other jury members include Sarah Penna of Big Frame, Ben Davis of WME, and Brendan Gahan of Epic Signal.
“The One Show is the first major awards show to recognize social influencers in their own dedicated categories,” said Kevin Swanepoel, CEO of The One Show, in a press release. “Social influencers wield incredible clout, in some ways more than traditional celebrities, because of the level of accessibility and intimacy that their fans feel. That level of engagement, as well as the social and tech savvy of social influencers and their audiences, lends itself to campaigns of tremendous innovation and effectiveness.”
For any influencer marketing campaign managers who wish to submit to The One Show, the deadline is January 27th. Finalists will be revealed in April, and winners will be announced between May 8th to 12th.