[ad_1] Taking on the US market is a daunting prospect. Corporate history is littered with examples of where great names have stumbled. Tesco, Sainsbury’s, Dixons and HMV all tried and had to admit defeat. So how would a small but fast-growing fitness clothing brand from Solihull fare? Our founder Ben Francis had one eye on…
[ad_1] During the first months of pandemic lockdowns, brands, marketing agencies, and digital influencers were told to prepare for a slowdown across all digital advertising sectors, and a subsequent decrease in revenue. But after an initial dip, digital advertising didn’t just recover–it flourished. According to the Interactive Advertising Bureau, the final quarter of 2020 was…
[ad_1] You can’t go through something like a year-long (and counting) global pandemic and not expect some things to change. Then again, marketers and change aren’t exactly strangers. Marketing professionals have always lived in a world where consumers’ preferences are constantly evolving and they are forced to adapt. In the last year, marketers have done…
[ad_1] SHO+CO is a fashion, lifestyle, and entertainment agency specializing in connecting consumer and luxury brands with Hollywood and the entertainment industry and influencers through a variety of specialized services. With offices in Los Angeles and in New York, we work with celebrity stylists for gifting, red carpet events, and press tours. Our internship program…