Can influencer marketing work for pharma on social media? One agency thinks so

[ad_1] Pharma companies often partner with celebrities to help spread messages and sell products. But there’s a new kind of digital celebrity out there—social media influencers—that pharma has only begun to tap. With influencer marketing, brands tap people, usually well-known or with large networks, to represent their products. While influencer marketing includes the traditional paid celebrity spokesperson model,…

Facebook and Twitter face a short deadline on Russian bot #ReleaseTheMemo reports for Congress

[ad_1] Two leading Democrats in Congress are calling for new disclosures from Facebook and Twitter about Russian disinformation campaigns on their platforms. In a letter, Rep. Adam Schiff and Sen. Dianne Feinstein, minority leads on the House Intel and Senate Judiciary committees respectively, called for the two tech companies to release any information that have…