Viacom Velocity Goes Exclusive With Social Influencer McBride
[ad_1] Marketers and media companies are turning to influencers like McBride, who have built up followings on social media, to reach those audiences. [ad_2]
Telcos square off over traffic pumping after allegations of gaming the system
[ad_1] Small and large telecommunications providers are facing off over whether Canada needs regulations to stop traffic pumping, a practice associated with free conference call lines and adult entertainment lines. BCE Inc. and its subsidiary Northwestel called on the Canadian Radio-television and Telecommunications Commission to create a nation-wide standard to deal with the tactic that…
Snap opens second Spectacles pop-up shop in Venice, LA
[ad_1] Snap today took another step on its quest to truly become the “camera company” it says it is. Following the November 21st launch and subsequent February 20th close of its NYC pop-up shop, it’s now opening a temporary store on the Venice boardwalk near its Los Angeles headquarters. Of course, would-be camera sunglasses buyers don’t…
What B2B Can Learn from B2C
[ad_1] In recent years, digital engagement has blurred the lines between individuals’ personal and professional online presence. Following this convergence of the public and the private sphere, B2B marketers must adapt to the changing ways their target customers interact in the online world. B2B PR pros would be well-advised to adopt these three best practices…