Influencer marketing is a type of marketing that focuses on using key leaders to drive brand’s message to the larger market, rather than marketing directly to a large group of consumers. Influencer marketing has come a long way since the beginning.
It was reasonably unproven, and brands were mostly hesitant to invest in influencer-driven campaign-partly as they were not convinced of the value.
Looking for the right influencer for managing the relationship and measuring the results, building a strong influencer strategy was a challenge. Furthermore, many companies didn’t have the resources or expertise to handle it.
Influencer marketing often goes hand-in-hand with two other forms of marketing: social media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby Influencers are probably to spread the word through their personal channels.
Many influencer campaigns also take a content element in which either to create content for the influencers, or they create the content themselves. Though social media and content marketing often fit inside influencer campaigns, they are not the same influencer marketing.
The Key Components of Influencer Marketing
Since influencer is controlled on its own, it needs a few unique components to build an influencer campaign, here are the steps TapInluence use to help clients build influencer campaigns:
- Identify key brand or product influencers, either manually or through a platform like TapInfluence.
- Create a marketing campaign directed at those influencers.
- Create a secondary marketing campaign for the influencers to drive greater awareness to a larger set of target consumers.
- Track key metrics relating to reached sales and brand awareness.
This blog post shared the definition of influencer marketing, explain how it differs from other forms of marketing, and to think about how can make it work for the brand by looking at unique elements that compose influencer campaigns.
You can read the full article here.