Mavatar is a decentralized influencer marketing attribution platform that addresses the needs of shoppers, influencers, and marketers by leveraging the smart contract capabilities of the ethereum blockchain with its mCart protocol. Using these smart contracts, marketers and influencers will be able to collaborate while giving each participant the right financial incentives to participate in the ecosystem. The platform integrates with regular e-commerce engines.

The ICO advisory board will provide supplementary insight for Mavatar.

“We’re seeing an accelerated effort to implement this disruptive technology in all major industry sectors,” said Emmanuel Abidun. “Smart contracts and blockchain instill trust whilst also offering flexibility. I see a place where smart contacts govern a lot of future agreements in the ad space without intermediaries, and mCart is a perfect example of this.”