Crowdtap, a marketing technology company, has announced that it has appointed Matt Britton in the position of Chief Executive Officer (CEO). Britton has had a long association with the company as the board chairman and founding partner.

In a release, the new CEO, Britton, expressed his excitement, saying that as he was one of the company’s original founders, he felt a “unique connection to the company.” He further said that the reason behind starting Crowdtap was to capture the market when it was witnessing “technology’s seismic impact” and shifting towards social media. He added, “We see the same changes continuing today, just on a much larger scale impacting everything from research and development to broadcast television. In addition, the power of reach has decidedly shifted from Publishers to Individuals, a trend that Crowdtap is perfectly positioned to leverage.”

Britton has been an integral part of Crowdtap, since its inception in 2009. He has been continuously associated with the company as the Chairman of the Board, helping in driving its growth. The company’s products are being used by more than 100 marketing agencies and brands in the US. By taking on the reins as the CEO, Britton will be overseeing the continued development and evolution of the company’s product and service offerings. He will also be helping in recruiting the best talents for the company and deepening relationships with its clients.

Having started his career in 1998, Britton has now become an expert in the field of digital advertising and marketing. His most notable success has been establishing MRY, earlier named Mr. Youth, an agency specializing in social media and digital marketing in 2002, which he built from ground up of a one-man firm to a global enterprise with more than 400 employees. For almost 14 years, he nurtured the company that is now an independent entity functioning under the multinational media corporation, Publicis Groupe. Britton helped in creating and incubating Crowdtap while he was still the CEO of MRY.

Another feather in Britton’s cap is his bestselling non-fiction book, YouthNation. The book has been regarded to be a roadmap that could help brands understand and connect with the millennial generation. The appointment of Britton is being considered as a strategic move to help scale the company’s growth in the New Year and beyond.