The Dubai based Kreata Global has announced the launch of Correct Media, a specialised division for digital advertising services and influencer relations. The entity will bring some of the latest advances in advertising technology through its global and local publisher relationships.
“The creation of Correct Media was spurred by the desire to build a truly smart and integrated agency that can cater to the fast-evolving client demands in the region,” said Deepan Eswar, Executive Director, Kreata Global. “We aim to provide a larger, clearer view of the digital landscape with Correct Media.”
Digital advertising is on rapid growth curve in the region even during a period of marketing budget cuts and reallocations, the agency said. “This accelerated growth has resulted in many unknown territories for marketers with concerns over ad fraud, ad blockers, quality of inventory, viewability, etc, due to lack of a clear digital strategy.”
The agency’s client list includes FrieslandCampina, Malabar Gold & Diamonds, Lulu Group, Clarins and Iffco Group.