Magnum & Co has launched a new influencer marketing business platform, Magnetic.
Simone Bevan, who was appointed as head of influencer marketing in March, will lead the offering after receiving requests from clients to help them build partnerships with influencers beyond social media.
“We’ve developed an offering covering all the critical elements of successful influencer marketing.
“Our identification tool combines technology and insights to ensure influencers are strategically chosen to meet specific client objectives, while our new reporting and optimisation tool ensures we’re focusing on the metrics that drive results.
“This is something we feel is not currently being offered in Australia and helped mould our distinction in the market. While there are some great solutions for content creation and influencer identification, there is always an aspect of the approach which is left untapped. This realisation was the foundation from which Magnetic grew,” Bevan said in a statement.
Clients including Red Bull, Voss, JBL, 3M, Weight Watchers and Under Armour will use the Magnetic influencer offering.
Katie Barclay, managing partner of Magnum & Co, said: “Having an agile model that talks to our core proposition is paramount to the success of Magnetic.
“Unlike other businesses and tech who put a specific emphasis on one aspect of the process, our focus is on building integrated strategies, anchored on real insights, that hero the influencer partnership across multiple consumer touchpoints,” Barclay said.