How to be an influencer

[ad_1] Mumbai’s Samidha Singh always had a great sense of fashion. “My friends used to appreciate my photos on Instagram and, gradually, I started getting barter collaborations. Eventually, I jumped into it as a full-time blogger,” says Singh, who has over 2,56,000 followers on Instagram. Her 2,735 posts include collaborations with e-commerce websites such as…

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New study highlights the influence social media has on children’s food intake

[ad_1] New University of Liverpool research, published in Pediatrics, highlights the negative influence that social media has on children’s food intake. Current research shows celebrity endorsement and television advertising of unhealthy foods increases children’s intake of these foods. However, children are increasingly exposed to marketing through digital avenues, such as on social media, and the…

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