Glance, Collective Artists Network form JV to co-create influencer-led brands

[ad_1] Bengaluru: InMobi Group’s lockscreen content platform has formed a joint venture with talent agency Collective Artists Network to co-create influencer-led brands, as it kicks off its content-plus-commerce strategy to take on TikTok and Instagram. Glance will have majority ownership in the new entity, called Glance Collective, which is targeting to create 100 celebrity and…

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Five Predictions on the Impact of NIL Deregulation from an Advertising Industry Veteran

[ad_1] It’s July 5th and the money is flowing.  With college athletes now allowed to profit off their name, image, and likeness (NIL), we’ve already seen countless stars and role players posting about their favorite delivery service, moving company, chicken joint, or mass-produced beverage. Beyond the formal endorsements, we’ve seen an abundance of players join…

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