AT&T (T) Unit Acquires Reelio to Augment Branded Content – April 5, 2018

[ad_1] Fullscreen Media, Inc., a digital media company, has acquired startup firm Reelio, an influencer marketing platform. The financial terms of the deal, however, remained undisclosed. Fullscreen is owned by Otter Media Holdings, a joint venture subsidiary of AT&T Inc. (T – Free Report) and The Chernin Group.      The latest buyout reinforces Fullscreen’s focus…

Details

Facebook says data on 87 million people, including 620,000 Canadians, improperly shared with Cambridge Analytica

[ad_1] Facebook Inc. said that data on as many as 87 million people, most of them in the U.S., may have been improperly shared with research firm Cambridge Analytica. Facebook says the data of more than 620,000 Canadians was also likely shared improperly. In a statement today, the social-media giant estimated 622,161 Facebook users in…

Details

Lumanu Raises $1M for Tools That Amplify Social Influencers’ Posts

[ad_1] As social networks like Facebook (NASDAQ: FB) and Instagram continue to add millions of new users each year, businesses are fighting to capture their attention by advertising across an array of digital platforms. One marketing technique that has become increasingly popular in the past decade involves paying social media “influencers”—users with lots of followers—to…

Details