Can influencer marketing work for pharma on social media? One agency thinks so

[ad_1] Pharma companies often partner with celebrities to help spread messages and sell products. But there’s a new kind of digital celebrity out there—social media influencers—that pharma has only begun to tap. With influencer marketing, brands tap people, usually well-known or with large networks, to represent their products. While influencer marketing includes the traditional paid celebrity spokesperson model,…

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