True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing …

[ad_1] Influencer marketing can be tricky, especially for a B2B organization. Identifying people who hold sway with your target audience and winning them to your side takes research, strategy, and patience. Once you’ve cultivated relationships with those influencers, the real work starts: establishing goals for your outreach efforts and choosing some key performance indicators to…

From Microsoft patches to apps stealing data, here’s security news IT leaders need to know

[ad_1] This week’s highlights also include patches from Adobe, Riverbed, Juniper and more. Microsoft Patch Tuesday fixes multiple flaws already under attack This month, Microsoft has issued security updates for multiple products, including Windows (including fixes for the just-released Creators Update), Hyper-V, Microsoft Office for both Windows and Mac, WordPad, Internet Explorer, Microsoft Edge browser,…

RedFlagDeals reveals database breach, plus patches from others: Security news IT leaders should know

[ad_1] This week’s highlights also include MongoDB attackers moving on AWS ElasticSearch and report of browsers revealing personal information. MongoDB attackers now targeting ElasticSearch The Register reports that the same attackers who have been erasing MongoDB instances and demanding ransom to return the data have now turned their attention to Amazon Web Services ElasticSearch. Security researchers…