What 2 Big Changes to Google AdWords Mean for PPC Marketers

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[ad_1] ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, beyond more qualitative channels…

What's Behind Shift Back To Pub Direct?

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[ad_1] The rise of open programmatic exchanges promised to help advertisers and agencies gain operational efficiency, secure better pricing, and improve targeting, thereby increasing ROI. Amid concerns about quality and transparency, however, publishers are also starting to see many advertising partners shift budgets back to direct channels, either via private marketplace deals (PMP) or through…