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Facebook launches AR effects tied to real-world tracking markers

BusinessBy adminMarch 10, 2018Leave a comment

[ad_1] Facebook’s augmented reality camera is evolving beyond selfie masks and randomly placed 3D objects to using location markers in the real world that trigger AR experiences in a precise location. Spotted today, Facebook confirms to TechCrunch that it’s testing the feature in closed beta with promotions for the upcoming Ready Player One and Wrinkle…

Apple’s ARKit aims to beat Google’s ARCore in race to make augmented reality mainstream

BusinessBy adminSeptember 1, 2017Leave a comment

[ad_1] By Patrick O’Rourke When Apple releases the consumer version of iOS 11 in a few weeks, among of a flurry of standard, expected operating system updates, the tech giant is also unleashing the first wave of third-party ARKit-developed apps. While ARKit’s capabilities are far from those of Google’s now essentially dead Tango platform, the fact…

Disney’s Magic Bench prototype lets users interact with characters in mixed reality

BusinessBy adminJuly 29, 2017Leave a comment

[ad_1] By Bradly Shankar Imagine sitting down in front of a screen when suddenly, you hear increasingly louder “ribbit” sounds and a large frog hops onto the seat beside you, shaking the seat as it lands. This is one of the demonstrations for Disney Research’s Magic Bench, a mixed reality experience that aims to let users…

Why Apple’s billion devices give it the augmented reality edge over Google

BusinessBy adminJuly 15, 2017Leave a comment

[ad_1] Later this year, Apple Inc. will put augmented reality software in as many as a billion mobile devices. Alphabet Inc.’s Google beat Apple by three years in releasing AR tools, but its features are on very few phones and haven’t gained wide acceptance. By contrast, Apple can easily pair its software and devices, an advantage…

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