[ad_1] The 340 million users of Sina Weibo, China’s popular microblogging service, have been given one week to link their accounts to a real name. The crackdown is being conducted in order to comply with new government rules restricting anonymous online conversation. There have actually been similar rules since 2011, but the company never really…
[ad_1] Pexels / Pixabay Having managed hundreds of marketing collaborations between influencers and brands, we have seen our share of brand-blogger relationships. One question we often hear from brands is how to foster better relationships with influencers, and get more out of each collaboration. We went straight to the source for the answers, taking advice…
[ad_1] Last week, Marketing spoke with mummy blogger Michelle Hon from The Chill Mom, but in lieu of Fathers’ Day, we now turn the spotlight on Kelvin Ang, known for his work on his blog Cheekiemonkies. Finding a daddy influencer in the parenthood blogging space is an occurrence that is few and far in between. After…
[ad_1] Blogging makes space for women with popular catalogs such as lifestyle, fashion, etc. What was perceived as a hobby has now been transformed into a medium to earn money. With easier accessibility laden with visuals, Blogging has emerged as a tough competitor to magazines and newspapers. Implications from surveys According to latest findings by…