[ad_1] What: Paula’s Choice Skincare’s Rajaa Grar, Senior Director, Global Brand Marketing, reveals to Portada the keys to keeping content coherent across channels and why authenticity is critical to successful influencer marketing.Why it matters: Paula’s Choice Skincare has built a cult following of consumers worldwide. At Portada Los Angeles, Grar will provide insights into how…
[ad_1] India’s changing media landscape – with broadcasters and publishers responding to demand for local language content – is being mirrored in the influencer market as brands make greater use of regional stars. Brands in India value celebrity endorsement and have traditionally sought out Bollywood stars or top sportsmen – usually cricketers – but that…
[ad_1] Kate Foster, CEO & Founder of SwearByCourtesy of Kate Foster Kate Foster launched a new platform, SwearBy, that helps women shop through word of mouth recommendations. SwearBy cuts through the clutter of sponsored recommendations to help smart women find the best products. In its new format, SwearBy is a trusted and highly searchable directory…
[ad_1] A recent report found that a third of brands admit to not fully disclosing influencer partnerships despite marketers feeling that drastic action to prove transparency is vital. The Influencer Marketing 2020 report carried out by Influencer Intelligence in association with Econsultancy, which is based on opinions of both 1,173 marketers and 500 consumers in…