[ad_1] Independent creative agency Duncan Channon has acquired A2G, a shop known for its expertise in experiential, influencer and social marketing. A2G’s nearly 15-year track record in creating emotional connections with consumers in live and online spaces for brands like Gap, Nintendo and Citibank complements Duncan Channon’s deep expertise in building brands and driving business…
[ad_1] Bringing together and leveraging the country’s two biggest passion points, music and friendship, Diageo through its content is trying to engage with the audience through its various content shows that include Mc Dowell No. 1 Yaari and Jam. The brand has been co-creating content on various levels, stating how partnering with content creators is…
[ad_1] It’s been a transformative year for the fashion and beauty industries: Direct-to-consumer brands moved further into traditional-brand territory, streetwear and luxury became increasingly intertwined, and wellness’s impact on beauty became apparent industrywide. At the same time, widespread movements toward authenticity, transparency, sustainability and diversity took shape, forcing strategic updates across departments, at brands across…
[ad_1] Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as it seeks to leverage the upsides of this strategy as well as tackling the current obstacles. Luis Di Como, Unilever’s evp/global media, discussed this subject during a session held by the Association of National Advertisers (ANA) at Advertising Week…