[ad_1] The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers. April 4, 2019 8 min read Jess (not her real name) is a U.K.-based fashion influencer with 230,000 Instagram followers. She worked with 22…
[ad_1] This week, we go behind the selfie with digital marketing specialist Teboho Rasoaisi, currently in a digital media strategist and campaign manager role at Mortimer Harvey, agency winner of the IAB SA’s #Bookmarks2019 Pixel for Purpose, for the Road Accident Fund’s #AlwaysRemember campaign. Rasoaisi captions this as follows – an intelligent physicist with weird…
[ad_1] In an effort to move a step closer in closing the loop on its value chain, AnyMind Group has acquired a majority stake in a multi-channel network (MCN). Started in 2004, Moindy helps independent music labels and musicians monetize content through various digital platforms. With the acquisition, Moindy will be placed under the CastingAsia…
[ad_1] Influencer marketing, which has emerged at the forefront of social media brand promotion in recent years, may already be losing its trust factor. Blame it on the ease with which the influencers inflate their number of followers, likes, and comments inorganically. Thousands of brands are increasingly betting top marketing dollars on social media instead…