B2B Influencer Marketing is Becoming a Thing. Why?

[ad_1] B2B influencer marketing is a rising trend—but why? When I think about influencer marketing, I immediately recall beauty bloggers sharing reviews on the latest shampoos or athletes endorsing sports equipment. With showstopping ROI results like the MediaPost report of $6.50 returns for every dollar invested, it’s easy to see why brands have jumped on…