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Canadian Tire and other retailers fight for digital authenticity with verified reviews

BusinessBy adminJuly 3, 2017Leave a comment

[ad_1] Look here, at this man holding a garden hose. His name is Nathan. He lives in Ontario. We promise, he’s real. That is basically the message of a recent ad campaign from Canadian Tire Corp. Ltd. The retailer has been working hard this year to boost the profile of a testing program that sends…

As Amazon.com Inc continues its Canadian push, retailers are being forced to step up their e-commerce game

BusinessBy adminMay 22, 2017Leave a comment

[ad_1] Canadian retailers are getting serious about selling stuff over the internet. You can thank Amazon.com Inc. for that. After years in which e-commerce seemed like an afterthought for many Canadian stores, more and more retailers are making the pricey investments in online shopping platforms that are needed to attend to a vast and sparely…

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