[ad_1] India’s changing media landscape – with broadcasters and publishers responding to demand for local language content – is being mirrored in the influencer market as brands make greater use of regional stars. Brands in India value celebrity endorsement and have traditionally sought out Bollywood stars or top sportsmen – usually cricketers – but that…
[ad_1] Region a haven for those who want to be seen and heard – and there’s no signs of slowing down What is influencer marketing? Simply put, it is the essence of marketing a product or service using a social media personality in order to increase awareness and/or drive sales. Influencer marketing is…
[ad_1] When it first launched, Beloved Shirts was just a small, quirky T-shirt company. Then, Katy Perry was photographed wearing one of the new brand’s designs, and sales skyrocketed. A product endorsed by celebrities can do that. Celebrity endorsements, on average, increase sales of a product by 4 percent, found a Journal of Advertising Research…
[ad_1] From her Back Bay offices overlooking Boston Common, Janet Comenos has a lovely perch from which to people watch. But the busy executive rarely has time to get a glimpse of the high-profile types that might be wandering Newbury Street below. Fortunately, she has team of people to do that for her. Advertisement Comenos…