Why Salesforce Can Win Influencer Marketing

[ad_1] Today, there are tons of companies that promote themselves as influencer/creator management solutions. It’s one of the most competitive subcategories in technology and yet there still don’t seem to be any great, affordable solutions. There are essentially two types of “influencer” companies. The first involves digitally enabled agencies (IZEA or Whalar), which are agencies disguised as…

Procurement dinosaurs targeted by U.S. firm buying Waterloo ‘GovTech’ startup

[ad_1] Waterloo-based procurement software startup Bonfire Interactive Ltd. is being acquired for US$108 million by an American firm with plans to create new publicly traded entity focused on the growing market for “GovTech.” Bonfire announced Wednesday that it had been bought by GTY Technology Holdings Inc., a special acquisition vehicle that is also buying five other…