[ad_1] Cutting through the limitless choice on offer to travellers and mastering data personalisation in China are the final two session topics to be announced for Mumbrella Asia’s inaugural Travel Marketing Summit in Singapore on April 16. During the one-day conference at the Novotel in Clarke Quay, among the hot-button topics on the agenda will…
[ad_1] Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launch of a new online portal to help marketers see how their Facebook ads perform, in comparison…
[ad_1] Facebook Inc.’s rapid growth has been tightly linked to convincing advertisers that people are watching more videos on its social network. Now the company is disclosing it has been giving marketers an inflated number for the average time being spent viewing online clips. The company, owner of the world’s largest social network, boosted the…