[ad_1] Mobile photo- and video-editing app VSCO knows just how powerful the connection between engagement and retention can be. Though the app has been on the influencer marketing scene since it was founded in 2011, it’s continuously evolved with the ever-changing space. In doing so, it has ensured the loyalty of long-time users while drawing in new…
[ad_1] In recent years, digital engagement has blurred the lines between individuals’ personal and professional online presence. Following this convergence of the public and the private sphere, B2B marketers must adapt to the changing ways their target customers interact in the online world. B2B PR pros would be well-advised to adopt these three best practices…
[ad_1] More than three quarters of marketers believe ad blocking will lead to greater creativity in the industry, according to a new report. The Chartered Institute of Marketing (CIM), has released the findings of a study asking marketers which trends are their top priorities in the year ahead. Key results revealed: Overall, the majority of…