[ad_1] Naomi Simson Despite having launched a digital business herself, entrepreneur and Channel Ten Shark Tank star Naomi Simson has had reservations about ploughing all her media spend into the channel alone. Simson founded online experience gift retailer RedBalloon in 2001 and in 2017 co-founded The Big Red Group (BRG) – which houses workplace culture…
[ad_1] Artificial intelligence (AI) has been playing an increasingly important role in marketing and advertising in recent years. From content creation to training and development, the technology is shaping the direction of the industry. Here are three predictions that we have about the influence of AI on the industry in the year ahead. Advancing from…
[ad_1] Mobile photo- and video-editing app VSCO knows just how powerful the connection between engagement and retention can be. Though the app has been on the influencer marketing scene since it was founded in 2011, it’s continuously evolved with the ever-changing space. In doing so, it has ensured the loyalty of long-time users while drawing in new…
[ad_1] Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It…