Snapchat embraces offline purchase ad targeting its CEO called “creepy”

[ad_1] Snap Inc.’s quest to earn enough money to IPO sees it flip-flopping after pledging not to use “creepy” ad targeting. Snap will now allow advertisers to use Oracle’s Data Cloud (formerly Datalogix) third-party data about what users buy offline to target ads on Snapchat, according to The Wall Street Journal. Snap tells TechCrunch that…