[ad_1] In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend to climb 4.2% in 2018; AU agency ad bookings hit £4.1bn; Merkle merges with &c in China; AdAsia forms parent company AnyMind; and China social ads grow 53.7%.…
[ad_1] D2COffical website Japanese mobile marketing and advertising company D2C, a subsidiary of NTT Docomo in a joint venture with Dentsu, has invested in Gushcloud. An office has also been set up in Japan for the global influencer entertainment and marketing company. Headquartered in Singapore, Gushcloud has a strong presence in Southeast Asia with operating offices…
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[ad_1] (Thinkstock Image used for representational purposes only) Dentsu Webchutney, the digital agency from Dentsu Aegis Network, and Flipkart, India’s leading e-commerce marketplace, aim to take the traditional Indian game ‘Antakshari’ to the next level. The spoken parlour game that conventionally began as a family pastime has been ‘gamified’ on Instagram like never before. Recently,…