[ad_1] New York City influences the entire world when it comes to things like fashion, food and culture, but who are the top influencers in NYC, who are behind it all? Let’s talk a little bit about the term influencers first. By definition an influencer is a person who has above average impact on a given process,…
[ad_1] Fresh ideas With the rise of user-created Internet content and social media came influence marketing. Influence marketing is still a fairly new phenomenon; brands, talent agencies, and the influencers themselves are still trying to figure out what it’s all about and how much it’s worth. The influencer market Obviously, having an Internet celebrity like…
[ad_1] In our last influencer marketing post we highlighted how important presentation can be when engaging and building a relationship with the new media. Just like consumers peruse products on a shelf, influencers are sizing up your company — how your brand represents itself is huge. But even with that piece in place, social influencers…
[ad_1] Celebrity influencers are not the only online communicators who encourage us to buy. Data analytics studies show that micro-influencers also have a large part to play in encouraging us to purchase. But it is not only celebrities that sway us. Studies have shown that micro-influencers are 10 times more likely to influence purchases than…