United States: Native Advertising: Here To Stay, And So Are Regulators
[ad_1] Stay on top of the FTC's activity in the spheres of paid search, online reviews and influencer marketing, as these are all connected to native advertising … [ad_2]
Can you still get paid for Influencer Marketing? – Resource
[ad_1] This past March, the Federal Trade Commission (FTC) sent out an “educational letter” to some 90+ celebrities, athletes and social media influencers warning them that their Instagram posts had violated the FTC’s endorsement guidelines. In September, they sent out a follow-up letter to 21 of the original recipients, opening ominously with:“As you may recall,…
Video Game Influencers Settle FTC Complaint Over Endorsement
[ad_1] Two well-known social media influencers have reached a tentative agreement with the Federal Trade Commission over charges that they deceptively endorsed gambling site CSGOLotto – and paid others to do so – without disclosing that they owned the company itself. CSGOLotto owners Trevor “TmarTn” Martin and Thomas “Syndicate” Cassel agreed to a deal in…
Uber agrees to 20 years of audits in U.S. settlement over data privacy
[ad_1] By Chris Sanders and Heather Somerville WASHINGTON/SAN FRANCISCO — Uber Technologies Inc has agreed to two decades of audits after U.S. regulators found the ride-services company failed to protect the personal information of drivers and passengers and deceived the public about efforts to prevent snooping by its employees. The Federal Trade Commission on Tuesday…