[ad_1] New University of Liverpool research, published in Pediatrics, highlights the negative influence that social media has on children’s food intake. Current research shows celebrity endorsement and television advertising of unhealthy foods increases children’s intake of these foods. However, children are increasingly exposed to marketing through digital avenues, such as on social media, and the…
[ad_1] A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now. For prior Sales Leads editions, click here. NBCUniversal Telemundo Enterprises announced the integrated sponsors for the first-ever Spanish-language version of NBC’s hit series The Voice, which will be premiering…
[ad_1] Danish brewing behemoth Carlsberg Group has selected The&Partnership to handle social media campaigns for its Carlsberg, Kronenbourg 1664, Grimbergen and Somersby cider brands, as well as influencer marketing support across its brand portfolio. The&Partnership media agency m/SIX will lead media strategy. “Carlsberg Group is one of the world’s preeminent brewers and we are pleased to…
[ad_1] By Michael Teich For the right price, users can get a video shout-out from celebrities – actress Bella Thorne and NFL Hall of Famer Terrell Owens, to name a couple – through app Cameo. “Selfies are the new autograph,” Cameo’s CEO, Steven Galanis, said Friday in an interview on Cheddar. “We thought the most…