Marketing to Millennial Parents? Here’s How They’re Redefining Parenting for Their Generation

[ad_1] Millennials are tackling parenting differently than generations before them. How they watch YouTube reveals some broader insights into their unique values and parenting styles. Consider these rules of thumb for connecting with millennial parents. Written by Netta Gross , Celie O’Neil-Hart Published March 2017 Picture a millennial. What do you see? A tech bro…

Enough About Millennials! You Can Use Influencer Marketing To Target Older Audiences, Too.

[ad_1] Photo: Ezra Bailey | Getty Images Photo: Ezra Bailey | Getty Images Enough About Millennials! You Can Use Influencer Marketing To Target Older Audiences, Too. “If you find yourself dumbfounded by the notion that 21-year-old Logan Paul could become a millionaire with goofy online videos like this, then you’re probably not a millennial,” correspondent…