[ad_1] Having badly misjudged millennials, the advertising industry is desperate to work out what makes the latest young generation tick Generation Z are the generation below millennials, aged between seven and 22STOCKSY Who are Generation Z and what do they want? The first part of that question shouldn’t be so hard to answer at least.…
[ad_1] While the oldest Gen Zers only recently graduated from college, they already wield an impressive $44 billion in purchasing power. When you consider the influence they have on their parents’ spending, research puts that figure at closer to $200 billion. Clearly, both new and established consumer brands need to gain the attention and respect…
[ad_1] Digital advertising may be growing very big very fast, but young Americans still love their TV shows, and the brands that back those shows, according to a new study by the Video Advertising Bureau. In fact, those Millennial fans have what the study called a “360-degree relationship” with their favorite shows, from scheduling when they’ll watch…
[ad_1] Recent headlines at TechCrunch and elsewhere have been filled with news about data breaches, data misuse and other data-related scandals. But has that actually affected how consumers think about their personal data? A new report from Salesforce Research sheds some light on this question. In a survey of 6,723 individuals globally, Salesforce found that…