Deeper Dive Into FTC Crack-Down on Social Media Influencers: What You Should Know Before You Post

[ad_1] In our previous blog post, “Brands Beware!!! FTC Scrutinizing Influencer Posts for Compliance with Endorsement Guides,” we reported that the Federal Trade Commission (“FTC”) had issued more than 90 letters to brands and influencers, making it clear that it is paying close attention to influencer-based marketing.  More recently, the letters have been made publicly available, providing valuable…

Instagram Launches New Post Format To Identify Sponsored Posts

[ad_1] Posted By Jane Danes on Jun 14, 2017 | Source: https://business.instagram.com/blog/tagging-and-insights/ Instagram announced recently that it created a standardized format to determine that an individual post has been paid for by an advertiser. It differentiates from a regular content to sponsored post. The latest label will have the words “Paid partnership with [advertiser].” It’ll…