[ad_1] PR firm Red Agency has launched an influencer marketing program ‘Redefining Influence’ which will be led by Red Agency’s head of influencer marketing Martin Harkin. The new offering aims to bolster the agency’s influencer offering and follows recent influencer campaigns for its clients Toyota, Heineken, Menulog, Booking.com and Bio-Oil. Harkin and Red Agency CEO…
[ad_1] “She is not just a consummate expert in influencer marketing, she has also brought a wealth of knowledge on the broader media landscape, that has strengthened our brand work no end – particularly as we established ourselves as an independent strategic partner to brands,” Murphy said in a statement … [ad_2]
[ad_1] Praytell, part of Project Worldwide, has hired Rhea Nanos Woods as vice president of influencer marketing. Woods joins Praytell from VaynerMedia where she built its influencer division. The appointment is effective immediately. Prior to Vayner, Woods helped develop the ideology behind Thuzio’s Julius influencer marketing platform, where she was director of strategic partnerships. Earlier…
[ad_1] Influencer extraordinaire Joe Wicks explains how he built a fitness empire from his social-media prowess and why superfluous influencer marketing … [ad_2]