[ad_1] Influencer service Tribe has launched a social media marketplace for marketers offering on-demand content from its roster of online personalities. The Tribe Content Campaigns service offers branded images and video created by influencers and delivered to clients, instead of being posted to their social audiences. “I’d like to take the credit for this one,…
[ad_1] LONDON: There are numerous reasons why marketers might choose to use influencers, and while the idea of multivariate testing is probably not uppermost in their thoughts this can prove very effective. According to Jules Lund, founder of influencer marketing marketplace TRIBE, brands should think less about the reach that celebrity influencers offer and more…
[ad_1] Tribe CEO Anthony Svirskis and Tribe founder Jules Lund Without question, 2016 was the year marketers embraced the influencer movement. An evolution, that was both fast and furious. After all, only 18 months ago, sponsored social content was frowned upon by brands and influencers alike. However the fact that global brands and agencies are…