[ad_1] Toronto’s Cailli and Sam Beckerman, photographed in April 2016, have 168,000 Instagram followers and have turned their sister act into a marketing machine. (George Pimentel) Jessica Mulroney, one half of Toronto’s famous power couple and a brand unto herself, commands 75,500 followers on Instagram. (Instagram.com/jessicamulroney) “Who are they?” I heard someone ask at one of…
[ad_1] Pexels / Pixabay Having managed hundreds of marketing collaborations between influencers and brands, we have seen our share of brand-blogger relationships. One question we often hear from brands is how to foster better relationships with influencers, and get more out of each collaboration. We went straight to the source for the answers, taking advice…
[ad_1] B2B influencer marketing is a rising trend—but why? When I think about influencer marketing, I immediately recall beauty bloggers sharing reviews on the latest shampoos or athletes endorsing sports equipment. With showstopping ROI results like the MediaPost report of $6.50 returns for every dollar invested, it’s easy to see why brands have jumped on…
[ad_1] NASHVILLE, Tenn. (WKRN) – It’s not surprising to hear big-name Nashville celebrities get paid thousands of dollars to post on social media about products. However, that kind of payday isn’t just for the superstar. It’s also for the girl next door, your best friend, the Nashville insider. They are also known as influencers. These…