SK-II launches first-of-its-kind influencer reality series

[ad_1] SK-II has launched its second multi-influencer power format in Asia, Beauty Bound Season Two, to bring in authentic content experiences to its customers. In partnership with social video agency Brave Bison, the series follows 64 young contestants across eight countries, including Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Korea, Taiwan and Japan, all competing to become “Asia’s next…