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Generation Z Media is one of the world’s first media agencies targeting the youth. Our plan is to buy media for some of the largest advertisers.
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Agency People News in Brief (December 4, 2017)

BusinessBy adminDecember 4, 2017Leave a comment

[ad_1] NEW YORK — Samantha Wolf (pictured) is leaving Havas PR for Ketchum, where she will serve as senior VP of corporate media strategy. Wolf, who was senior VP for Havas’ corporate and global teams, at Ketchum will focus on creating and executing media and communications for the agency’s corporate and public affairs clients. She…

Influencer Marketing Performance Can Be Guaranteed and Measured as Media — WHOSAY

BusinessBy adminJuly 25, 2017Leave a comment

[ad_1] Before you even start trying to engage influencers, think about your objectives. The best practice was shared by WHOSAY CMO Paul Kontonis, who joined Havas PR CEO Marian Salzman and Cision Sr. Director of Growth Marketing Daniel Watson at “The Art of Influencing Influencers” webinar. “We like to start every campaign with selecting your…

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