Influencer Marketing Metrics: Challenges Solved, Part Two

[ad_1] Influencer marketing metrics, also known as KPIs, may not be the most engaging topic, yet, to marketers, they’re important. We’re accountable for measuring the effectiveness of our digital marketing investment. That includes our influencer marketing investment. You can’t manage what you don’t measure, right? Everyone seems to agree we need influencer marketing metrics. Unfortunately,…