Maybelline taps digital makeup influencers for new mascara campaign

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[ad_1] Maybelline is going where the influencers are. The L’Oréal-owned-cosmetics brand today announced that the video campaign for its new Volum’ Express the Colossal Big Shot mascara will feature two makeup artist vloggers known for their sizable social media followings. Manny Gutierrez — @Mannymua733 — and Shayla Mitchell — @MakeupbyShayla — will appear in two promotional videos…

Maybelline New York Taps Beauty Influencers Manny Gutierrez and Shayla Mitchell for Big Shot …

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[ad_1] By Kristen Heinzinger | January 4, 2017 Maybelline New York is debuting its biggest mascara launch in years, Big Shot Mascara by Colossal. To ring in the game-changing product, the brand tapped beauty influencers Manny Gutierrez (@MANNYMUA733) and Shayla Mitchell (@MAKEUPSHAYLA) for a video campaign, where they “Lash like a boss” through NYC. “We’re so excited to team up with Manny…