[ad_1] Latest numbers show that Weibo, China’s leading social media company, continues to prove its commercial possibilities in KOL (key opinion leader, or influencer) marketing. Once touted as the Twitter of China, Weibo helped its “Big-V”—influencer users—pocket RMB 20.7 billion in 2017, said the company’s CEO Wang Gaofei at the 2017 Weibo V-Influence Summit yesterday. The…
[ad_1] The 340 million users of Sina Weibo, China’s popular microblogging service, have been given one week to link their accounts to a real name. The crackdown is being conducted in order to comply with new government rules restricting anonymous online conversation. There have actually been similar rules since 2011, but the company never really…
[ad_1] Twitter might have found an interesting halfway point between charging subscriptions and its traditional advertising revenue model – automatic promoted tweets for a flat $99 monthly fee, which could appeal to power users and brands alike. The service, spotted by Matt Navarra when Twitter emailed him as a past Twitter Ads user, “automatically amplifies…
[ad_1] Twitter has announced that it’s hired a new CFO. Ned Segal is joining the company from Intuit, where he was senior vice president of finance. He also has investment banking experience, having spent 16 years at Goldman Sachs. This could come in handy if Twitter decides to sell themselves. (Just saying!) Anthony Noto, who…