Fashion shun perfection for influencer campaigns

[ad_1] Influencer Steph Claire Smith in General Pants’ #NoFilter social media campaign. Fashion brands, including some driven out by Australia’s top retailers, continue to back paid influencer marketing campaigns, despite continued backlash from industry experts. In a recent slew of body image-focused campaigns, popular Australian fashion retailers including streetwear brand General Pants and swimwear label…

Model Village: Get Fired Up

[ad_1] This is how the professionals prepare… London Fashion week is upon us, the streets are bustling with designers and street style photographers, models are running around to every casting location. Find out what happens behind the scenes in the modelling world as Wonderland finds out exactly how the models prepared for this season’s shows…