[ad_1] Twitter has found its own way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to pull consumers into personalized experiences within Direct Messaging – including interactions with chatbots. For example, one brand is running a bot that can help…
[ad_1] Chatbots are ushering in a new form of communication that is making its mark in marketing in a big way. 2016 was the year of chatbots, as numerous retailers took to using them to expand and personalize their brands. The explosions of these bots are no mistake, as retailers are finding that consumers are…
[ad_1] Facebook’s Messenger bots may not be having the impact the social network desired. Just yesterday, online retailer Everlane, one of the launch partners for the bot platform, announced it was ditching Messenger for customer notifications and returning to email. Following this, Facebook today announced an upgraded Messenger Platform, which introduces a new way for…