[ad_1] Pinterest has been going after banks; not just for its upcoming initial public offering but in a quest for more ad dollars. Buyers at three ad agencies who worked on financial services accounts told Digiday that Pinterest’s sales representatives have increasingly reached out to them over the last few months. Financial brands, like banks,…
[ad_1] Pinterest recently announced that its giving third-party influencers access to its API. While influencer marketing is not new to the social media platform, opening its content marketing API provides brands, influencers, and marketers a chance to work more closely. The move is part of Pinterest’s expanding Marketing Partners program. The company is adding a…
[ad_1] Messaging app firm Snap has partnered with retail and tech giant Amazon to power a new way to buy products from the latter’s online story. Using the Snapchat camera, smartphone users will be able to take a photo of a product they want and that item or similar ones will be searched for on…
[ad_1] The founders of Instagram are leaving Facebook Inc. after growing tensions with chief executive Mark Zuckerberg over the direction of the photo-sharing app, people familiar with the matter said. The stock dropped 2 per cent in pre-market trading Tuesday. Kevin Systrom and Mike Krieger, who have been at the company since Instagram’s acquisition by…