[ad_1] As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events…
[ad_1] Our Google Search app teams in Australia and Japan noticed that some users downloaded the app but never searched. We analyzed data to identify the types of users who were most likely to do a search in the Search app and used those insights to revamp our paid advertising strategy. Consequently, we were able…
[ad_1] A good ranking on Google’s search engine results page is invaluable. This is something that almost every marketer understands and is the reason why companies are constantly fighting to improve their SEO for the coveted top positions on Google. SEO has changed and evolved significantly over the past few years. Once upon a time,…
[ad_1] Before the days of the internet and Facebook statuses, marketing was a constant uphill battle for a lot of startups and small businesses. Today, it is still an uphill battle. However, digital marketing has made the task of establishing a business presence much less intimidating. In fact, some might argue that it levels the…