‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.

[ad_1] The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers. April 4, 2019 8 min read Jess (not her real name) is a U.K.-based fashion influencer with 230,000 Instagram followers. She worked with 22…

The Use Of #Ad Grew By 42% On Instagram In 2018 • Featured, Instagram • WeRSM

[ad_1] The use of #ad on Instagram grew by 42 year-on-year during 2018, according to the results of research conducted by influencer marketing company Buzzoole. The research from Buzzoole was conducted tracking the most common ‘transparency hashtags’ across the globe, using a combination of social listening tools and previous research from the first half of 2018. FYI, ‘transparency…