[ad_1] India’s changing media landscape – with broadcasters and publishers responding to demand for local language content – is being mirrored in the influencer market as brands make greater use of regional stars. Brands in India value celebrity endorsement and have traditionally sought out Bollywood stars or top sportsmen – usually cricketers – but that…
[ad_1] Over the last few years, we’ve seen countless examples of celebrities failing to properly disclose their social media endorsements, from Kim Kardashian’s Sugar Bear Hair recommendations to Kylie Jenner’s “thank you” Instagram posts to AirBNB for free houses. But all of the previous celebrity influencer disclosure failures pale in comparison to what occurred in…
[ad_1] When it first launched, Beloved Shirts was just a small, quirky T-shirt company. Then, Katy Perry was photographed wearing one of the new brand’s designs, and sales skyrocketed. A product endorsed by celebrities can do that. Celebrity endorsements, on average, increase sales of a product by 4 percent, found a Journal of Advertising Research…
[ad_1] From her Back Bay offices overlooking Boston Common, Janet Comenos has a lovely perch from which to people watch. But the busy executive rarely has time to get a glimpse of the high-profile types that might be wandering Newbury Street below. Fortunately, she has team of people to do that for her. Advertisement Comenos…